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Coty To Enter Brazilian Marketplace

New joint venture with Frajo International for cosmetics.

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By: TOM BRANNA

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Coty Inc. will form a joint venture in Brazil with Frajo Internacional, a leading Brazilian cosmetics distributor. The new venture will distribute and market Coty mass/masstige brands in the retail channel. “Brazil is one of the largest markets in the beauty industry,” said Michele Scannavini, CEO of Coty Inc. “Frajo is the right partner, sharing our passion for beauty. Together, we look forward to introducing new Coty brands into this key market.” “Joining forces...

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